Before the Application Launch
- Elizabeth Guinel
Analytics
THE RIGHT COMMUNICATION FOR A SUCCESSFUL LAUNCH
To ensure that 100% of your students know about and use your app on a regular basis, it's vital that you develop an effective communication strategy for your launch. In anticipation of this, we'd like to suggest a few ideas that have helped some schools achieve a high rate of adoption of their application. These operations, which are essential at launch, should be repeated regularly.
Our advice for an optimal communication plan :
LAUNCH DATE: It's best not to give a launch date before the application is available on the stores. Announcing a date to your students can be very anxiety-provoking for project teams if the launch is delayed.
COMMUNICATION IMPACT: Without communication, the production launch of your application won't have a big impact. The communication plan is therefore the number 1 vector of support for your application.
COMMUNICATION ACTIONS: Don't hesitate to vary your communication media and repeat your actions. This will enable you to reach a maximum number of users and increase the rate of support for your application.
For more inspiration and ideas, check out our blog post!